Digital Marketing Masterclass

The Invest Frankston Digital Marketing Masterclass aims to provide Frankston City businesses with a higher level understanding of social media and digital marketing, leading edge training, tips and resources to give them the advantage when it comes to strategic, dynamic and practical digital marketing skills.

It will provide a digital toolkit and a hands-on upskills program to help support your online presence, build a consumer following and further understand the digital marketing landscape walking away with an actionable marketing strategy to implement within your business.

You will learn practical digital marketing skills and techniques to maximize your digital marketing capacity and become more confident in understanding key aspects of digital marketing such as digital strategy / content creation, effective marketing campaigns, understanding social media insights, analytics and advertising, email marketing and much more. 

You can apply or nominate a staff member who would most benefit from the program. As part of the expression of interest, the interested participant should be currently performing digital marketing activities as part of their day-to-day role and have a medium level understanding of some digital marketing platforms. 

The program will provide a framework for businesses to have a baseline implementation of digital tools and go to market initiatives.

The program will be delivered by Oraco Agency and held at You Group Victoria, 21 Playne Street, Frankston, and will be delivered over three weeks (dates below) at a subsidized rate to ensure enrollment places are secured and attendees will aim to attend all workshops. 


Session 1: Social Media in 2022
Tuesday, 31 May, 2022
9.30am – 4pm (with an hour lunch break)

• Social media strategy
• Understanding insights and analytics
• Understanding emerging trends, shifts and changes
• Reputation Management

Session 2:
Tuesday, 7 June, 2022
9.30am – 4pm (with an hour lunch break)

• Creating a memorable and visual brand online
• Content creation
• How to create simple video content

Session 3:
Tuesday, 14 June, 2022
9.30am – 4pm (with an hour lunch break)

• IMC (integrated marketing communication) – using other digital
platforms to support your overall approach to marketing
including email marketing and content writing
• Influencer engagement
• Online campaigns

Please fill out the Expression of Interest Form here before registering below.

Places are limited so click here to secure your place once you have completed the Expression of Interest Form.

We look forward to helping your business grow!