FREE Visual Merchandising Workshop

It’s time for a facelift!

Let 2021 be a fresh start for you and your bricks and mortar business by giving it a makeover.

To help you begin the New Year with a new look and entice more customers your way, we are offering a FREE Visual Merchandising workshop on Thursday January 28 at 7PM via zoom.

In this 90 minute workshop, the fabulous Ching Ching Lee from Pop Creative Collective will give you tips and tricks on how to revive your window display plus the first 20 Frankston City businesses who register will receive a Shopfront Maintenance Kit valued at $65 each to help get your transformation started.

Ms Lee said when it comes to the shopfront, first impressions were be vital.

“The shopfront is often the customer’s first interaction with a ‘bricks and mortar’ business – either before or after an online experience,” Ms Lee said.

“With this in mind, the shopfront serves multiple purposes as it can determine whether a shop can be easily located, is appealing enough for a customer to enter, has an engaging display of merchandise to entice, as well as contributing to the overall presentation and perception of a main street or shopping precinct.”

The Visual Merchandising and Shopfront Improvement program developed by Pop Creative Collective has been running for over 18 years across many different shopping strips in both urban and rural contexts across Australia.

The Workshop aims to provide business owners with tips to creating a strong and clear identity, a well maintained shopfront and signage, a well presented window display, a good shop layout and advice on how to provide engaging retail experiences.

Register your spot HERE now so you don’t miss out on the Shopfront Maintenance Kit.

Open to all Frankston City businesses who have a bricks and mortar business.